Once you blow dry your precious locks with this award winning hair dryer, you'll never use another brand ever again. This powerful hair dryer is equipped with a ceramic and ionic hair dryer device which dries and eliminates static electricity from your hair. As it is constructed with ceramic and ionic materials, your hair will be dried from the inside out, leaving the outside structure of each strand unharmed against the heat. This means no split ends or extreme heat damage! This eco-friendly hair dryer is constructed out of recycled materials, leaving it light and quieter than any hair dryer you've ever used.